Finding the Right Media For Your Marketing Campaign

 Built for speed and power, TV is really a badge of credibility for anyone seeking to have their message out. It allows you to present the audience with a visible image of one's message, e.g., graphs, demonstrations and pictures. These visuals make your message straightforward and more entertaining for the viewer.

Think about the difference between local and national television exposure? Simply put, local television will work for placing a stake in the ground and getting the hometown crowd interested in your message. National television, on another hand, will work for the same but on a grander scale.

Now what about the impression that you make on television viewers?THE NEWS OWL  TV viewers are accustomed to 8 minute segments, and a commercial. They'll see your interview, and then just forget about you per week later. Because of this fleeting nature, a TV campaign alone is incomplete as the full, lasting, PR strategy.

In the long run, TV is most effective when you're able to acquire repeat interviews with multiple story angles to help keep yourself on the tube.

Talk Radio - Talk radio is a superb way to really get your message across to a big group of people at one time. There is a captive audience during morning and evening drive times, in the midst of the day with stay-at-home moms or people in the workplace, and with those "night owls" who listen late into the night. Also, the demographics of the audience certainly are a marketer's dream. According to the recent Talkers Magazine research project, talk radio listeners are educated, attentive, affluent, and active consumers.

Talk radio schedules will also be packed with various specialty shows (politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc) enabling you to achieve mass or niche audiences alike. Radio interviews also allow you more time to tell your whole story than a TV appearance. These interviews average 10 to 20 minutes in total (and some can go even longer) whereas, TV interviews only range between 3 to 6 minutes.

Print - A recently available study executed by Forrester Research Inc. (an independent technology and market research company) revealed that individuals trust print news coverage far significantly more than other media outlets. I've always felt print is "King" in regards to media exposure. An article or story about you and your company not only popularizes your message to millions of readers - additionally, it provides legitimacy and credibility in ways that's unmatched.

Although this industry is being hit pretty hard with layoffs, there are certainly a growing quantity of opportunities for PR agencies to acquire solid placements. Just think about it: with less staff journalists writing good editorial content, these publications will depend more on PR professionals and syndicated content to fill their pages.

In the long term a print campaign can help boost sales, that will be particularly true when along with a radio and TV campaign.

And undoubtedly your newspaper and magazine articles may be recycled in several ways to strengthen your complete sales and marketing efforts. Why don't you use your published article within your email newsletter, as an element in your website's homepage, or element of a sales package to prospects or shop buyers. Overall, print is a wonderful source for establishing credibility and increasing brand awareness.

Internet - Not so much the brand new kid on the block anymore, an Internet campaign is an established method to achieve both mass and niche media. If you wish to market to an enthusiastic audience who enjoy interacting and sharing information, a net (or online) marketing and PR initiative is good for you.

As the internet is really a "useful" content driven medium, when you yourself have a lot of terrific articles (published or unpublished), company photos, video presentations or even old PowerPoint presentations, these may all be fed into your online marketing machine that may syndicate it widely through the web, thus increasing your brand's visibility and building credibility simultaneously.

With websites, blogs and other social media marketing outlets you have the added bonus of starting or interacting with a big community of prospective clients in a real way. Imagine the notion of a networking cocktail party without time constraints and costly travel? Sounds great right? The net offers extensive reach and cost-effectiveness, while supporting another facets of your media PR strategy.

Depending in your campaign's goals, I would advise utilizing a combination of all above media outlets. Again, the main element thing to remember is the messaging. Be sure that whatever media you get utilizing properly serves your message and is a good fit for the marketing objectives.